Programmatic recruiting: it’s now or never!

Nowadays, various media and platforms are talking about programmatic recruiting. At the same time, many rumors and myths are being spread on the subject. As experts in this field, we are confronted with various untruths, especially during initial interviews. We would now like to address these assumptions. According to Statista, in August 2022, Germany had a remarkably low unemployment rate of just 3% compared to a remarkably high number of 886,724 registered job vacancies.

So it's no wonder that the situation on the labor market is currently very tense for companies. Employers are still finding it difficult to recruit and retain qualified employees, as the demand for skilled workers is simply outstripping supply.

For this reason, it is not surprising that companies with a large number of unfilled positions are trying to optimize their recruitment spend - ideally with data-driven approaches.

In this blog post, we'll show you why programmatic recruiting is exactly the right approach for you in this case.

The more you know about programmatic recruiting, the better you can use it to your advantage. Unfortunately, there is still a lack of knowledge and there are still numerous myths surrounding programmatic as a wonder weapon.

Das Gegenteil ist der Fall. Programmatic Recruiting ist dazu da, um Kosten zu senken, indem performance- und datenbasierte Entscheidungen getroffen und die effizientesten Recruitingkanäle eruiert werden können. So wird das existierende Budget bestmöglich verlagert und am effektivsten eingesetzt.

Wrong again! Another misconception about programmatic is that it requires in-depth technical expertise to integrate the solution into your existing tech stack. It's true that some programmatic platforms are truly standalone solutions that require concerted integration efforts. However, others offer simple and straightforward API-based integrations with most major application management systems (ATS). Depending on your requirements, Joveo may not even need an API-based integration.

The bottom line is that you don't need to hire an army of data scientists or analysts to get started with programmatic recruiting. A good programmatic partner on your side will do the heavy lifting to analyze broader market trends and provide you with deep insights on how to maximize your recruitment spend.

The easiest way to check the ROI of your programmatic investment is to compare your key recruitment metrics. For one, you can see how your cost per hire (CPH) changes before and after implementing programmatic recruiting.

Another formula to determine the ROI of your programmatic solution is to calculate the total media spend in relation to the successful hires that result from the campaign. However, the biggest ROI effect of programmatic job advertising is seen in the way companies set the budget for hires going forward.

Many employers allocate their job advertising budget arbitrarily and simply derive a figure from the overall recruiting budget or based on past experience. This approach does not reflect the current market dynamics well enough.

Intelligent programmatic platforms can provide budget benchmarks for specific industries (e.g. freight forwarding, logistics and healthcare) based on data points such as work location and other macro- and microeconomic factors. Let the solution determine what your budget should look like according to industry or location-specific benchmarks. For example, if you are looking for retail workers in sparsely populated areas, your CPH will naturally be higher than the CPH in more densely populated cities.

Programmatic improves the effectiveness of job campaigns, streamlines advertising initiatives and supports your diversity sourcing goals. Companies - at every stage of the journey - can achieve better job ad results, boost recruitment marketing and make real-time adjustments that were previously not possible.

To learn more about how you can improve your recruitment efforts, get in touch with us today.